Fitness marketing: 4 tips for local gym owners

As a small business owner in the fitness industry, there are a million different things on your plate. Staffing, budgets, upkeep of gym facilities and membership numbers are likely some of the biggest items on your agenda. But, in order to ensure you have enough members to make it all worthwhile, you need to market...
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Why CRM matters for your fitness club

It’s not uncommon to come across a gym that is stuck following up leads and performing sales and marketing tasks manually. Sure, sales targets might be being met (most months) and your current processes might be getting the job done but given the overwhelming evidence that shows gym sales teams who have a CRM outperform...
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Why automation is a key tool for successful fitness clubs

Marketing automation is one of the most powerful tools your fitness club can use to improve efficiency and lead conversion for your business. Put simply, marketing automation is all about reducing the amount of repetitive, manual tasks you perform by using gym sales and marketing software that can automate those processes for you. That email...
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5 Reasons Why You’re Not Converting Your Gym’s Sales Leads

Even though you have a steady stream of leads, what’s stopping your sales team from turning them into members? Here are 6 reasons why, including tips on how you can fix it. You don’t have a clear sales process A clear sales process is a step by step plan that your sales team can follow...
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5 Common Email Marketing Mistakes To Avoid At Your Fitness Business

Email is a great marketing channel to use – it’s inexpensive and if you nail the brief, it can really help to convert leads to members. However, there are a few common mistakes fitness businesses make when sending our email marketing campaigns. Read on to learn what they are and how to avoid them. Too...
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