Blog

It’s very common for a gym to use a spreadsheet for managing leads. It’s a free and basic way to add contact info, comments and a checklist. But even the most advanced spreadsheet full of formulas and fancy tricks is still an extremely leaky bucket. Spreadsheets might be free — but they are costing you...Read More

No matter how big or small your fitness club is, all gym owners are familiar with the 5pm rush. For the uninitiated, it’s the hectic few hours after office workers leave their desks for the day and stop at the gym to exercise on their way home. There are the regulars that arrive like clockwork...Read More

As a small business owner in the fitness industry, there are a million different things on your plate. Staffing, budgets, upkeep of gym facilities and membership numbers are likely some of the biggest items on your agenda. But, in order to ensure you have enough members to make it all worthwhile, you need to market...Read More

It’s not uncommon to come across a gym that is stuck following up leads and performing sales and marketing tasks manually. Sure, sales targets might be being met (most months) and your current processes might be getting the job done but given the overwhelming evidence that shows gym sales teams who have a CRM outperform...Read More

Marketing automation is one of the most powerful tools your fitness club can use to improve efficiency and lead conversion for your business. Put simply, marketing automation is all about reducing the amount of repetitive, manual tasks you perform by using gym sales and marketing software that can automate those processes for you. That email...Read More

Even though you have a steady stream of leads, what’s stopping your sales team from turning them into members? Here are 6 reasons why, including tips on how you can fix it. You don’t have a clear sales process A clear sales process is a step by step plan that your sales team can follow...Read More

Email is a great marketing channel to use – it’s inexpensive and if you nail the brief, it can really help to convert leads to members. However, there are a few common mistakes fitness businesses make when sending our email marketing campaigns. Read on to learn what they are and how to avoid them. Too...Read More